Sherman likes to quote Baruch Lev, a professor of accounting and finance at New York University’s Stern School of Business, who once calculated that approximately 85 percent of a company’s value resides in such intangibles. Unfortunately, many of those assets go unexploited because they are hard to inventory, manage, or even recognize. “What drives me nuts personally and professionally is to think about all that good stuff being wasted,” says Sherman, shaking his shaggy head. “All that innovation. All that intellectual capital. It’s just sitting there collecting strategic dust.”
http://www.inc.com/magazine/20070501/features-find-it-use-it.html

I’m off to go ponder this article in-depth. What do you think?

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