I just came across this blog and love it already. It is full of fresh, informative, and fun content that is very helpful. Here is a sample from one of the articles I liked:

How to Market Your Business with Information
By Stephanie Chandler
Information is a powerful and under-utilized marketing tool that can set your business apart from the competition and dramatically increase revenues. By educating your prospects and customers, you can build credibility in your field, establish yourself as an expert, and demonstrate your company’s solutions without a hard-sell.

Information can be delivered in a variety of formats including books, e-books, special reports, booklets, workbooks, newsletters, articles, teleseminars, and workshops. Many information marketers use a combination of methods.

The goal is to offer value in your information products. When you provide useful information, the reader will typically want to learn more about your business. Unlike brochures and other marketing collateral, information products with practical information are more likely to be kept around and referenced over and over again.

Following are some examples of ways you can use information to market your business and increase profits.
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This blog entry written by Trula Breckenridge. Thanks for visiting MSPmedia: Indie Publishing & Production!

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